Privacy Policy

Last updated: March 7, 2026

Who we are

Fort (“Fort,” “we,” “our”) provides a strength training wearable product experience at fort.cx.

What data we collect

We collect information you provide directly and information generated through site usage.

  • Contact details you submit (for example, email address for waitlist or pre-order updates).
  • Interaction events (for example, CTA clicks, form submits, referral actions).
  • Technical usage data such as page path, referrer, and campaign UTM parameters.

How we use your data

  • Operate the website and process waitlist/pre-order intent.
  • Send launch updates and product communications you request.
  • Measure funnel performance and improve conversion and product education.
  • Prevent misuse and maintain site security.

Vendors and processors we use

  • PostHog (product analytics and event tracking).
  • Google Analytics 4 (web analytics).
  • Meta Pixel and Meta Conversions API (ad attribution and conversion reporting).
  • Mailchimp (email list management and lifecycle communications).
  • Stripe (checkout and payment processing on pre-order).
  • Supabase (authentication and supporting backend services for account flows).

These providers may process data on our behalf under applicable data processing terms.

Cookie and consent behavior

We use a region-aware consent flow. For visitors in the EU/EEA and UK, we request explicit choice for optional analytics cookies before loading analytics tags. For other regions, analytics may be enabled by default with opt-out available through cookie preferences.

See our Cookie Policy for details.

Marketing communications

If you join our waitlist or request updates, we may send product and launch emails. You can unsubscribe at any time using the unsubscribe link in those emails.

Your rights

Depending on your location, you may have rights to access, correct, delete, or restrict processing of your data, and to object to certain marketing uses.

To exercise rights, contact us at founders@fort.cx.

Data retention

We retain personal data only as long as necessary for the purposes described above, or as required by law.

Contact

Questions about this policy can be sent to founders@fort.cx.